SKU: THS195403
Key business insights drawn from image, name, url, offers, brand, description, and additionalProperties. – Positioning and value proposition. The product is pitched as a “Modern Luxury Wardrobe Pull Handle” by MANTARA with a brushed chrome finish, targeting mid‑to‑premium residential hardware buyers.
Certified authentic materials
Quick & secure shipping
Expert support available
Industry-leading product
The pre‑order stance reinforces exclusivity and demand testing, not immediate stock. - Pricing by variant indicates perceived value. Base price for the smallest size is , with higher prices for larger sizes (143 mm at , 208 mm at ). This tiered pricing captures value from longer, presumably more functional handles, signaling price elasticity by length. - Variant strategy and assortment depth. Three size variants (25 mm, 143 mm, 208 mm) under a single SKU family enable upselling across project needs (kitchen, dresser, cabinets). Images and variant metadata (SKU, MPn, GTIN) are aligned, but GTINs are identical across variants, signaling data hygiene risks. - Material and finish signals. Described as zinc alloy with chrome/brushed finish, marketed as durable and fingerprint‑resistant.
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