Briar Knob

packaging is “Pack of 1” which favors repeat purchases or bundles, suggesting a clear path to upsell via multi-pack offers or matching hardware (knobs plus hooks/drawer pulls). Pricing is parity across finishes, indicating a simple pricing strategy that could be enhanced with volume discounts, bundles, or set pricing to lift average order value. Operationally, the listing is strong on depth with two color variants and multiple images, but there is a minor textual inconsistency in the description (Bech vs Beech) and the tags appear overly broad (many “Hook” terms) which can dilute discoverability and brand clarity. From a product strategy perspective, 45mm diameter covers a core drawer size, but expanding to additional sizes and finishes could broaden addressable segments, while keeping the same positive attributes (modern look, brushed finish, natural wood). fix the description spelling, streamline tags to reflect Knob category, consider including screws or clearly state inclusion, ensure GTIN consistency and accurate variant metadata, explore multi-pack and bundle offerings (e.g., 2–4 knobs plus matching hooks), and test additional finishes/sizes to capture more SKUs without compromising brand coherence. Overall, there is solid market fit for affordable, natural-wood hardware, with clear opportunities to boost AOV, improve data hygiene, and expand assortments..